Friday, July 1, 2011

Day 65- Soles 4 Souls


Today I am one pair of shoes lighter!

Soles4Souls has a simple concept: we procure shoes and get them to those in need.

In the aftermath of the 2004 tsunami that hit Southeast Asia, Wayne Elsey, the Founder and CEO of Soles4Souls® Inc., felt compelled to do something. Like many of us, he did not know what to do. He was at home one night, watching TV and he saw a picture of a single shoe washing up on the beach. That triggered a few calls to some other executives in the footwear industry and the subsequent donation of a quarter of a million shoes to victims in the devastated countries.

A few months later when Katrina hit, Wayne called the same group of friends, and through our continued support, we have sent over a million pairs of shoes down to the gulf coast communities affected by the hurricane. In all honesty, he admits that he did not expect such an immediate and successful turnout. This left him wondering, why not start a non-profit and do this all the time? One year later, Soles4Souls was formally created.

It has been that simple: changing the world one pair at a time.


Thanks Northstar Church (www.northstarchurch.org) for hosting this wonderful event!

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